Ginza Delivery Mobile app, website, and admin panel for deliveries from a holding’s restaurants and stores

2016 — 
iOS, Android,

Project features

  • Delivery of food, flowers, and gifts from the different restaurants and stores of the Ginza Holding.
  • Order customization: users can remove undesirable ingredients and specify the preferred doneness.
  • Loyalty program with shared and local points.
  • Restaurant data transfer from the holding’s own databases to the new platforms.
Project features
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Focus on the food

Food aggregators usually advertise the brand of the restaurant, not the food that it offers. For the Ginza website, we took a different approach and highlighted the menu items, as the holding prides itself on its quality cuisine. Our unconventional grid with different-sized product cards makes each item on the menu stand out and captures the attention of users.
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In the app, we displayed the menu items in a carousel on the home screen. Users can add the dishes to favorites, or directly to the cart, without having to go to the restaurant page.
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Thom Yam Carpaccio with tomatoes and Yalta onions Grilled Mediterranean plateau

Multi-level search

One of our challenges was to separate the user path into three distinct categories of "food", "restaurants", and "bouquets & gifts", all the while showing other ventures of the holding.
As a result, we implemented three navigation levels on the website:
1 By menu items and other merchandise.
2 Cuisines and special offers.
3 Restaurants and shops.
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An individual mini-site for each restaurant

Each restaurant page has its own menu, search option, and relevant information on special offers and working hours. Users can purchase a gift certificate and send it to another user.
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Search popup
The page also displays the restaurant location and allows users to make table reservations.
Address screen

Indicating the cost and time of delivery

We determine the user's location automatically by geolocation or suggest setting it manually. We then display menu items from the restaurants closest to the user.
The cost of delivery is calculated on the go, depending on how far the user is from the restaurant.
Delivery screen
Map screen
The website displays the restaurants and their delivery zones in relation to the user’s location.
Delivery map

Detailing the ingredients

The product cards list ingredients, weight, and nutritional value of the menu items. When a user adds several items to the cart, the app shows their total nutrition info.

Removing the ingredients

Users can specify undesirable ingredients in their profile. After this, the menu items containing the indicated ingredients appear with a warning emoji.
The product card displays ingredients in a cloud of tags: users can remove undesirable ingredients so that the chef does not add them to the dish.
Unnecessary ingredients
Removing ingredients

Just like at a restaurant

At checkout, users can indicate their cooking preferences, such as pasta boiling time or meat doneness.
Doneness degree
Hot soup
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Figuring out the points

Ginza Delivery allows users to accumulate two types of points. The first, shared welcome points, can be used for deliveries from any restaurants, whereas local points can be used only in the restaurants that gave them.
We display the shared and local points separately on the user profile page, with the links to the restaurants where they can be spent. In the profile, there is also an option of gifting the bonus points to another user.
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We implemented three internal feedback mechanisms: order rating, app rating, and overall service rating.
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Our customers began sharing their feedback and rating their orders. As a result, our clientele and the average check have grown.
Service Director
at Ginza Delivery

Administrator panel

We developed an administrator panel that allows the admin to edit the menu and manage orders, customers, and promo codes separately for each restaurant. We made a dashboard with visual reports on the number and total sum of orders, statistics on users, bonus points, and other key indicators for selected locations or across all ventures.
Tracking orders
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Editing catalogs
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We launched the new website and mobile app, and Ginza’s online sales soared. The users liked to order from their smartphones: the app overtook the website. And the restaurants got a convenient tool for analytics and order management.
2016 —