Ginza Delivery Ginza Delivery — mobile app, website, and administrator panel for deliveries from holding’s restaurants and projects

2016 — 
iOS, Android,

Project features

  • Delivery of food, products, flowers, and gifts from different restaurants and projects of Ginza Holding.
  • Food customization: removal of undesirable ingredients, choice of cooking and roasting degree.
  • Loyalty program with shared and local points.
  • Data transfer from old resources to new ones.
Project features
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Focus on the food

Aggregators often highlight restaurants. We focused on dishes, as it is a quality cuisine that unites all the holding's projects. We used an unconventional grid with different sized cards. This rhythm makes each item on the menu unique and holds the attention of users.
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Home screen of the app shows carousels with dishes. They can be added to favorites or to the cart without visiting the restaurant page.
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Thom Yam Carpaccio with tomatoes and Yalta onions Grilled Mediterranean plateau

Multi-level search

We needed to separate the users’ journeys to find dishes, bouquets, and gifts, and attract them to other projects as well.
We implemented three navigation levels on the website:
1 By dishes and goods.
2 By national cuisines and promotions.
3 By restaurants and projects.
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Joint’s page is a mini-site

Each restaurant's page has its own menu, search, promotions and working hours. The user can buy a gift certificate and send it to another user.
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Search popup
Restaurant page contains its location and a feature to call and reserve a table.
Address screen

We tell the delivery cost and timeframe

We determine the user's location automatically by geolocation or suggest setting it manually. First, we show dishes from the nearest joints.
The cost of delivery is calculated on the fly, depending on how far the user is from the location.
Delivery screen
Map screen
Website displays the restaurants and their delivery areas on a map with the user’s location.
Delivery map

Detailing the ingredients

Dishes cards contain fields with ingredients, weight, and nutritional value. When a user adds several items to the cart, the app shows their total nutrition info.

Removing the ingredients

Users can exclude undesirable ingredients in the account. The dishes with excluded ingredients have warning emoji in search results.
We implemented an ingredient list as a cloud of tags: the user can mark them off from the dishes for the chef to leave them away while cooking.
Unnecessary ingredients
Removing ingredients

Everything is like at a restaurant

At a checkout, we ask about the cooking features: doneness of meat and fish or pasta boiling time
Doneness degree
Hot soup
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Figuring out the points

Ginza Delivery has 2 types of points. Users can spend shared welcome ones on a delivery from any restaurant. Or users can spend local points on the delivery only from the restaurant that accrued them.
We separated the shared and local points on the account page. They are linked to restaurants for them to be spent in. We added a feature to give points to other users.
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We used three in-app feedback mechanics: order rating, app rating, and total service rating.
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Customers started giving feedback and evaluating orders. Our audience and average check grow.
Service Director
at Ginza Delivery

Administrator panel

We developed an administrator panel for quick website edits. The admin can edit the menu, manage orders, customers, and promo codes for each restaurant separately. We made a dashboard with visual reports on the number and amounts of orders, statistics on users, bonus points, and other key indicators for selected locations or all at once.
Orders tracking
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Catalog edits
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We launched the new website and mobile app, and Ginza’s online sales soared. The users liked to order from their smartphones: the app overtook the website. And the restaurants got a convenient tool for analytics and order management.
2016 —