OhMyMilk An app and a website for selling ice-cream straight from the manufacturer

team
7
screens
50+
collaboration
2019 — 
platforms
iOS, Android, Web

Client

OhMyMilk supplies ice-cream and other dairy products directly from the manufacturer.

In 2016, the company launched new online stores in two different cities. The company began selling products with short shelf life, leaving store shelves out of the process. In 4 years, the delivery services grew by 66%.
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Sales volume
Kilograms of products
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Background

OhMyMilk aspired to be the largest producer of ice-cream in the country.

That is why OhMyMilk decided to launch sales through a mobile app in 2018. That is why we are now developing an app for OhMyMilk online store.

In 2019, OhMyMilk asked us to redesign the store website to work on the design so it looked more like a mobile app.
2021
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Together we launched the mobile app, which turned out very user-friendly. Then we started thinking we should change the website design – make it go along with the app and also make it even more user-friendly for our customers.
Sergius
Project Manager at OhMyMilk
Solution
  • Works on iOS and Android.
  • Keeps advanced customer information.
  • Suggests delivery terms based on the user’s location.
  • Keeps discount cards and offers promos.
  • Accepts payments from legal entities and individuals.
  • Tracks order status.
  • Sells more than 100SKU via catalog.
  • Scans promo codes right from the package.
  • Collects user feedback and ratings.
  • Entertains with animations.
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We integrate the website and the app into the business process
A digital product is as important a part of the business process as a milk collection on a farm. That's why our team concentrated on:
  • What problems customers experienced with the first website version.
  • How the store processes orders.
  • What the company's admin panel is like.
  • How quickly milk from the farm turns into the delivered ice cream.
Design is consistent with the company’s corporate identity
Interface elements move and help users
The app is an unfamiliar experience for the OhMyMilk customers.
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The onboarding process shows how to use the app.

Tooltips help users navigate the interface. Animations engage users, help them order products and create positive vibes.
In case something goes not entirely the way it was meant to, a branded character helps the user out and cheers them up.
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All the important functions are on the first screen
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Search by product
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Promos
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Product tab
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Flavor filter behind
the animated icon
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Favorite category selection
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Highlighted items
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With detailed description
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With content
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And recommendations
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We designed flavors catalog in a tile layout
When selected, the tile becomes active and flashes in the color associated with the flavor.
Loyalty program and discount cards are already in the app
Users activate and link OhMyMilk discount cards on the profile page. The selected product goes to the cart with a discount already.
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Users can add promo codes and pay with points in the app. They can type promo codes manually or scan from packages.
Delivery terms are calculated automatically
At OhMyMilk, delivery terms depend on the customer's location and the order’s size. Both the app and the website display the final delivery cost right away, and the customer can choose a day and a convenient time slot.
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Order history and customer information available on all platforms
We created a store app, linked it to the old website version, and then linked it to the new one. Users can log in to the app and to the new website using the same usernames and passwords.

All data are there: discount cards, order history, promo codes, addresses and personal information. What we did is we just improved the interface and data retrieval mechanisms for the customer.
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User chooses the most convenient way to pay
Wholesale buyers, parents and other customers can pay by card online or in cash upon delivery.
Retail stores - by invoice to the legal entity.
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We work with individuals, but as soon as local stores also want to buy products from us, we've designed that option. We have less than 1% of such clients, and we are invoiced manually for the time being.
Sergius
Project Manager at OhMyMilk
Website adapts to all screen resolutions
Usually, the website design adapts for a 1440-pixel screen format at that’s it. However, 2020 showed that 1920x1080 screens were the second most popular in the world. That’s why we adapted the website for all sizes up to 1920 pixels.
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OhMyMilk app easily coped with high demand in April 2020, when the self-isolation period in the world began. The number of daily orders rocketed by 150%. Over the summer, this number reached 5,000 orders a day.

Now OhMyMilk gets 40% of all orders through the mobile app.

The average rating for the app on the App Store is 4.9;
on Google Play - 4.4
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Tagline 2019
2nd top in «Retail and e-commerce»
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Golden App 2019
3rd top in «Best app design»
team
7
screens
50+
collaboration
2019 —