The Future of E-com in Home Improvement: How to Get a Bigger Piece of the Online Pie

Home improvement was one of the few industries that thrived during the Covid-19 pandemic. Two years later, the growth is slowing down, and retailers are facing challenges in the online market:

• Customer acquisition costs are soaring.
• Marketplaces are gaining more market share.
• Prices on materials, logistics, and products are growing.
• Customer expectations are becoming more complex.

To help retailers address the challenges head-on, we’ve brought together two e-commerce experts who shared their unique perspective on the situation, along with actionable insights.