Business Research

We conduct business research by gathering open-source data, talking to our client's key team members, and holding group sessions. This helps us understand their internal processes, goals, and KPIs. By actively listening and collaborating, we gain insights into the client’s industry, workflows, and challenges.

When conducting competitive research, we investigate what the client’s competitors are offering. This involves analyzing publicly available information and testing their products firsthand. By doing so, we gain insights into their strengths and weaknesses and identify the best industry practices.