Digital ecosystems

A new path to hypergrowth

Expanding from one line of business to many under one interface isn’t easy. We will show you the right way to do it

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What do businesses get from a digital ecosystem?

More added value for customers

New customer touchpoints

Alternative revenue sources

Higher customer purchase frequency

Better business processes

You need to build a digital ecosystem when…

01:

Your business stopped growing, and you don’t know why

02:

Competitors are taking over your target audience

03:

It costs more to get new customers than what they’ll spend over time

What is a digital ecosystem?

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Featured work

Some of the 30+ ecosystems we’ve built and audited

A digital ecosystem for a sporting goods retailer

+14%

sales conversion

+15%

average ticket increase

A financial digital ecosystem

10+

lifestyle mini apps

4.5

months from an idea to a prototype

A healthy lifestyle digital ecosystem

1.5x

revenue growth from new services

+63%

customer base growth

View all case studies

Services

Our ecosystem development package includes 4 services

Product strategy development

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Ecosystem strategy development

Choosing the type of ecosystem

Before designing an ecosystem, we learn about the client’s business as much as possible. This is critical to define the right type of ecosystem — horizontal, vertical, or multidirectional. The choice depends on the client’s business goals and position in the market.

Researching customer journey

Knowing the ecosystem type, we proceed to customer research. This way, we define the customer needs and pick the ones that the future ecosystem can address.

Defining the set of services

The next step is to think through what services to include in the ecosystem and how to ensure their compatibility. When choosing services, we follow both business and customer logic — whether they would bring profit to the company and add value for the end users.

Setting a roadmap and functional requirements

Finally, we draft a roadmap of the digital ecosystem and gather functional requirements for the services. After this step, the client understands what the ecosystem will look like after one, three, or six iterations, and what users will be able to do with it.

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UX/UI design

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UX/UI design

Gathering software specifications

Based on the functional requirements from the previous stage, our business analytics write software requirements specifications. This way, we describe how exactly the services of the ecosystem will work.

UX prototyping

After that, we proceed with prototyping and mapping out the user experience. At this point, we define touchpoints that users will have with the ecosystem and think through how to make them user-friendly and intuitive.

Designing UI concept

Finally, we start creating design concepts. This involves developing a visual representation of what the digital ecosystem will look like, including its interface and any branding elements. If the client wants to preserve their branding elements, our designers help reimagine it for the ecosystem.

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Ecosystem architecture design

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System architecture design

Defining a microservice backend

At this stage, we outline the backend architecture of the ecosystem’s digital platform and how its components interact with each other. Our approach is to build the platform with microservices, which helps us scale the project without issues. On top of that, the app composed of microservices has a higher fault tolerance.

Designing a modular frontend architecture

To build an app for a digital ecosystem, we use modular architecture. It means that the app consists of different modules that work independently. This approach has several advantages:

Faster development: different teams work on different modules at the same time. Thus, we integrate multiple new features simultaneously.
No limits on growth: we can scale the project without compromising quality or efficiency.
Lower cost: modules can be reused when building additional apps. For example, we can launch a separate app based on a loyalty program module.
Higher fault tolerance: if one module of the app breaks, the rest of them will continue working without interruption.

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Frontend and backend development

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Frontend and backend development

Coding in multiple flows

After we've released the first version of the product, we divide the development into several flows. It means that many teams are working on the project in parallel, each developing a specific part of the application, for example, a service.

This multi-flow approach allows us to speed up development, releasing several new services while developing the existing ones. Besides, if the client wants to do part of the project in-house, the multi-flow approach helps us synchronize our work.