Transform Engagement into Growth

No, gamification and loyalty programs are different, but they complement each other to enhance engagement. For example, instead of simply earning points for purchases, customers could complete challenges or unlock tiers to earn rewards, which adds an element of excitement.

Most importantly, you need to understand the business goal of gamification. Is it a better user retention, a larger average order, or something else? Once you know your goal, figuring out the rest is easy.