Super apps

A new tool for hypergrowth

To achieve next-gen growth, you need a next-gen tool — a super app

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What do businesses get from a super app?

More added value for customers

New customer touchpoints

Alternative revenue sources

Higher customer purchase frequency

Better business processes

You need to build a super app when…

01:

Your business stopped growing, and you don’t know why

02:

Competitors are taking over your target audience

03:

It costs more to get new customers than what they’ll spend over time

What is a super app?

By 2032, the super apps market is expected to grow by 28%. Download our guide and learn all you need to know about the biggest trend of the future

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Featured work

Some of the 30+ super apps we’ve built and audited

A super app for a sporting goods retailer

+14%

sales conversion

+15%

average ticket increase

A financial super app

10+

lifestyle mini apps

4.5

months from an idea to a super app prototype

A healthy lifestyle super app

1.5x

revenue growth from new services

+63%

customer base growth

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Services

Our super app development package includes 4 services

Product strategy development

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Ecosystem strategy development

Choosing the type of ecosystem

Before designing a super app, we think through a digital ecosystem behind it. We learn about the client’s business as much as possible to define the right type of ecosystem — horizontal, vertical, or multidirectional.

Researching customer journey

Knowing the ecosystem type, we start customer research. This way, we define the customer needs and pick the ones that the future super app can address.

Defining the set of services

When choosing services to include in the super app, we follow both business and customer logic — whether they would bring profit to the company and add value for the end users.

Setting a roadmap and functional requirements

Finally, we gather functional requirements for the services. After this step, the client understands what the super app will look like after one, three, or six iterations, and what users will be able to do with it.

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UX/UI design

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UX/UI design

Gathering software specifications

Based on the functional requirements, our business analytics write software requirements specifications. This way, we describe how exactly the services will work in the super app.

UX prototyping

Next step is prototyping and mapping out the user experience. At this point, we define the key super app mechanics and think through how to make them user-friendly and intuitive.

Designing UI concept

Finally, we start creating design concepts. This involves developing a visual representation of what the super app will look like, including its interface and any branding elements.

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App architecture design

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System architecture design

Defining a microservice backend

At this stage, we outline the backend architecture of the super app and how its components interact with each other. Our approach is to use microservices, which helps us scale the project without issues. On top of that, the app composed of microservices has a higher fault tolerance.

Designing a modular frontend architecture

We build super apps using a modular approach. It means that the app consists of different independent modules, which has several advantages:

No limits on growth: we can scale the project without compromising quality or efficiency.
Lower cost: modules can be reused when building additional apps. For example, we can launch a separate app based on a loyalty program module.
Higher fault tolerance: if one module of the app breaks, the rest of them will continue working without interruption.

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Frontend and backend development

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Frontend and backend development

Coding in multiple flows

We divide development into several flows. It means that many teams are working on the project in parallel, each developing a specific part of the application, for example, a service. This speeds up development and helps us synchronize work with the client’s in-house team.