AllTheTools | App for a home improvement retailer

team

screens

90+

collaboration

2018 —

platforms

iOS, Android

Project features

Catalog leading straight to the product.
Voice search and smart search results display.
Extended set of availability statuses with separate purchase scenarios.
Ratings and content from users to help the customers make a choice.
Two types of customers: individuals and businesses.
Linking multiple contractors to a single business account.

What's done

Prototyping
Design
Development

User’s interest comes first

Home screen displays: products based on the user's interests, search history, promotions, new arrivals, and quick actions.

The app keeps the user’s search history even after the app has been deleted and reinstalled.

Easy search among tens of thousands of products

The app displays search history on the search screen. This helps find the product that the user was looking at previously quickly.

We shortened the path to what the user is looking for: smart search suggests results while the user is typing and displays respective categories and products below.

It's inconvenient to type when you are in the middle of a construction site, and this is when voice search comes in handy. Voice search will help find the right product in just a few seconds.

Simple product catalog

The catalog has only two levels: a couple of clicks and the user gets straight to the products.

Sorting options and filters are at the top of the screen, along with categories and quick selections.

Assisting product card

A comprehensive product card will tell you more about the product than a store assistant.
There are tech specs and documents if the user needs the details.
Reviews and photos taken by customers, Q&A by shop assistants and manufacturers can help to make the final decision.

Video reviews show the product at work.

If you need a single item and you need it right now, there is the quick order button. No cart involved.

Delivery methods with dates and prices.

The shopping cart is always right here.

Delivery methods with dates and prices.

We show the stores, which have the product in stock and its amount, on the map.

Extended set of availability statuses

Scenarios for interacting with the products depend on the products’ availability at the warehouses and stores. We had to implement these scenarios in such a way that the user would understand what to do next.

The product is available

Add it to the cart or make a quick order.

Pickup only

If the product is available at the store only, the user can make a pickup request.

Out of stock

If the product is out of stock, the user can send a request to find a similar product.

Content from customers that builds trust

Customers add products' pictures to the gallery. Content uploaded by the customers increases the new buyers' confidence.

User ratings with star-reviews and detailed text reviews.

The staff members and customers answer questions about the product.

Recommendations instead of empty states

We suggest products even when the cart and favorites are empty; the user can add what they need right away.

The product card contains useful tips with supplies and similar products.

Visual assistant

We display tags with popular requests on the support chat screen, in order to help the users more efficiently and send their request to the right person.

Paying and tracking without signing up

Any customer can track and pay for the order that was placed via any different platform. No need to sign up. The only thing you need is the order number.

Working with business

Business clients have access to personal terms and all the needed documents on the app.

One business account can link multiple contractors to place an order for the right legal entity.

Product comparison and online chat have increased audience loyalty, and auto-saving data in the cart has improved conversion rates.

Mike

Product manager at AllTheTools

The app works with scenarios for 4 availability statuses, 4 payment methods, 3 options for receiving orders, and 2 types of customers.

The app's MAU increased to 19 million and customers' NPS to 85%. The share of online orders via the app doubled.