Bonus
Design concept to visualize ideas for further development
We presented the concept at the final meeting and the AMAN team liked the direction that we took with it. They can now use it as a reference for further UX/UI improvement.
2023
AMAN Holding
AMAN is a financial super app that enables banking, e-payment, and installment shopping. Aiming to optimize their user experience, they turned to HeyInnovations for development ideas.
super app
fintech
AMAN Holding is an Egyptian fintech company that brings financial inclusion and BNPL shopping to the unbanked population. Its super app helps 40M users and generates a substantial portion of the holding’s revenues.
AMAN wanted to optimize their user experience, so they decided to invite a team of experts to audit their super app and propose new ideas for improvement.
3 weeks
to fully audit the super app
90+ pages
with identified problems and proposed solutions
150+ tips
and ideas for improvement
Ali Elhusseiny
UX Analyst at AMAN Holding
Full review on GoodFirms.com
/
01
A UX Analyst from AMAN Holding reached out to us with a request to help them improve their super app. We invited them to a video call with our Head of Business Development George, during which we learned:
Client’s expectations
AMAN wanted our UX/UI specialists to review their super app and point out all the current and potential hindrances in the user flow, suggesting new ideas for their app optimization.
Client’s vision
The Holding was considering the overall digitalization of their financial services. As a start, they needed a clear direction from a team with a vast cross-industrial experience and a track record of building super apps for tens of millions of users.
Ali Elhusseiny
UX Analyst at AMAN Holding
/
02
Before starting the audit, we did some prep work:
Singled out the AMAN super app use cases
Determined focal mechanics for analysis
Gathered customer reviews
To define the focal mechanics, we looked into the nature of the business. For our client, the key UX points were:
Registration and Login
Search
Issuing cards
Purchase and Payment
/
03
Our UX/UI team went through the key use cases in the app, imitating the user flow. We pinpointed the areas that could be optimized to provide a better user experience, and suggested solutions on how to:
Prevent cart abandonment and bolster sales conversions
Grow the share of in-app installment card users
Ease and foster in-app purchases
Continuously engage users
Bonus
We presented the concept at the final meeting and the AMAN team liked the direction that we took with it. They can now use it as a reference for further UX/UI improvement.
/
04
Before the final presentation, we sent AMAN all the deliverables.
This way, their team could study the findings and prepare questions for the upcoming call.
PDF report with optimization ideas
Figma file with audited screens
Design concept
Andrew
Project Manager at HeyInnovations
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04
Ali Elhusseiny
UX Analyst at AMAN Holding
Read the full review
/
05
We conducted a Digital audit of the AMAN Holding financial super app in 3 weeks.
We are open to offering post-project delivery support, and in case of AMAN, we had several more post-presentation calls to consult our client on how to better implement some of the recommendations that we offered.
AMAN found our suggestions useful, and as of now, they are working on implementing our ideas into their super app.
3 weeks
from start to the end results
90+ pages
with identified problems and proposed solutions
150+ tips
and ideas for improvement
Schedule a call with our expert to weigh the benefits of digital audit for your product.
George
Head of Business Development
Schedule a call