Parklook

team

screens

140+

collaboration

2017 — 2019

platforms

iOS, Android

Project features

Urban service for the UK market.
Two user scenarios: lend your parking space for a fee or rent someone else’s space.
Integration of voice assistants for in-app scenarios management.

The idea of Parklook came to me when I was living in a metropolis. I was constantly using a car to move around, and was always accompanied with parking space issues. At some point, I had an insight on a way to optimize the search: to connect the drivers with each other to exchange their parking spaces.

Alex

Co-Founder of Parklook

Two user scenarios

The app allows the users to reserve a spot or lend a space to another driver for a fee. This design solves the "chicken-and-egg" issue, allowing the opportunity to focus on just one customer segment in order for the product to work.

Parking search

The driver chooses the parking time — now or later.

The map displays available parking spots — the user just needs to choose the most suitable one.

App will display the car details of a driver who had agreed to lend a spot. He can be phoned right out of the app — the phone numbers are hidden.

Parking space deal

The driver informs on when he plans to free the spot.

He selects the parking space type. The app detects its location automatically. In case of need, the driver can manually adjust location by moving pin on a map.

If another driver agrees to take the spot, the user gets the details of the approaching car and a fee is transferred.

No one wanted to just share that information — we needed an incentive. In our service, the driver who’s leaving the spot and informs another one about it gets a certain financial reward. The reward is paid out of the pocket of a person who searches for parking space.

Alex

Co-Founder of Parklook

Engaging onboarding

To make the users find each other quicker on the road, car’s appearance details should be stated in the app. We introduced a gaming mechanic with encouragement to complete registration.

State the car type.

Voice assistant

The app is suited to be used during the drive. We have integrated Siri and Android Speech for voice controls in any language. The assistant selects the parking spot in a stated radius from the destination point.

After the release

We analyze our users’ actions and change the product based on their feedback.

For instance, the reviews showed the users would be more encouraged to share the free parking spaces locations for a fee. The reward system announcement has raised the interest in the app and drawn new customers.

We’ve created a driver’s assistant app. The service is used daily by several thousands people in Bristol.

Together with our customer, we’ve collected the users reviews and made relevant product changes, e.g., added voice controls.