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MVP
2018

MVP development of an AR furniture shopping app

Shape is an MVP version of a mobile app with AR try-ons that we made for a furniture shop startup.

It helped our client launch online sales by allowing users to view furniture in their interiors.

m-commerce
startups
Business goal

Testing product hypothesis with an MVP

MVP is a good option for companies to release new features quickly and within budget, or test new business hypotheses to enter the market with more certainty.
In the case of Shape, our client wanted to test the capabilities of AR for an m-commerce app, and the core feature here was the virtual try-on function that we had to develop.
90
Days to develop an MVP
100
3D furniture models
76%
Of users liked the app
Our solution

MVP with a simple flow for maximum customer satisfaction

In 2018, AR was not so widespread, and users were not accustomed to it. So we developed an MVP with a clear onboarding flow: a user logs in and opens the main screen with the AR camera. Contextual help appears on the screen upon the first visit and guides a user through the whole process.

Furniture catalog for easy search and navigation

Users can filter items by furniture name, or room type. Organizing items by rooms helps users find extra pieces to add to their interior and shop whole sets.
AR try-ons

Users can try the furniture on both from the catalog and individual product cards. They can combine and compare the items to shop multiple pieces at once.

Furniture catalog
Combine and compare
Room catalog

Recommendations feed to promote more purchases

To ensure higher user retention and drive more engagement, we added a complementary service right into the MVP version. The recommendations feed features articles on how to pick furniture and decorate different rooms with the items from the Shape app catalog.

Outcomes

We implemented all the features that our client wanted for the MVP version of the app and handed the project over on schedule. The client went on to present the Shape app at furniture trade shows, where it achieved 76% positive user feedback.
90
Days to develop an MVP
100
3D furniture models
76%
Of users liked the app

Let’s develop solutions to skyrocket your retail business together!

George Petersen
Head of Business Development

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