Why ChatGPT is a Real Threat to Businesses

The biggest problem that comes with the spread of AI assistants is that they change the way customers make purchasing decisions. In the past, customers would typically start by identifying a problem or need. Then, they would research different solutions and compare prices. Finally, they would make a purchase. This chain of customer actions is conveyed in a framework called customer awareness ladder.

Businesses used customer awareness ladder to understand how they can reach customers and convince them to buy a product. Traditional marketing channels included search engines, social media, and paid marketing.

These channels were effective because they helped businesses find customers who were searching for a solution and information on how to make a choice. By creating valuable content about their products or services, businesses generated traffic and drew in those new customers.

AI assistants are having a profound impact on a wide variety of businesses. The most vulnerable are small and medium enterprises, followed by newly opened companies without an established client base.

We’re exploring AI not just because ChatGPT is The Economist’s word of the year. With our 11+ years of experience in helping businesses thrive online, we believe that from now on, every digital strategy will involve AI in some way. That’s why over the last 2 years, we’ve followed AI evolution and how it changes business landscape.

What are your thoughts on the rise of AI assistants? What strategies do you think will be most effective in addressing these questions? If you are a business owner or a marketing professional, feel free to share your thoughts with us. We will reveal the gathered views during a live online event.

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