Coming off with a very bold statement, the Forbes observer claims that Americans don’t actually want super apps—narrow companies do. Well, let’s see what the statistical data has to say.
Recent studies by Statista and PYMNTS reveal that as of November 2021, around 67% of consumers in the United States were interested in having multiple digital experiences integrated into one super app.
The age distribution indicates that 35% of millennials are interested in a comprehensive channel for online banking and payment service, and 45% of them and 31% of bridge millennials want a convenience super app for groceries, health, work, social relationships, and the home.
The survey shows that super apps are sought after by the younger generation of users, the audiences who actively use technologies now and will continue to do so in the future.
The Economist Intelligence Unit report suggests that 61% of surveyed executives are sure that super apps will have a positive potential impact on their organization’s revenue over the next five years.
Finally, over 80% of surveyed experts think that super apps might become the dominant platform for digital commerce in five years, naming access to a more extensive customer network as a top benefit that super apps provide to their organizations.
That alone is enough to conclude that the demand for super apps is there and, what is more important, it is coming directly from the consumers.
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