12 STOREEZ A mobile app for a fashion brand

team
7
screens
50+
collaboration
2019 —
platforms
iOS

Project features

  • The brand’s app with a loyalty program functions.
  • Collections, lookbooks, and images in stories — the users can add items to favorites and to the cart right from the stories.
  • The app contains the up-to-date stock information, the user can subscribe to the items that are currently out of stock.
  • The app helps to track orders and returns.
  • The app collects user feedback about items and stores, gathers reviews, and ratings.

Stories like on Instagram

The 12 STOREEZ brand is highly recognizable because of its visual style, which combines subtle simplicity and natural colors.

The 12 STOREEZ brand is highly recognizable because of its visual style, which combines subtle simplicity and natural colors.
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New collections appear in stories like on Instagram. The users can add items to favorites or to the shopping cart while browsing. The cards of all the items shown before are displayed at the end of stories, so the user doesn't lose the item he likes.

Item card

We designed the perfect product card, which has photos of every detail and all the information the user needs to make a purchase decision:
  • It's easy to choose a color. The user picks a shade from the palette and the photo shows the item in the color of choice immediately.
  • Two ways to display sizes: there is a standard size chart and also measurements for each item.
  • Additional items. The app displays similar and recently viewed items for cross-selling.
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Item availability in-store and online

The app shows the up-to-date information about the stock: if the product is nearly sold out — the app will show a "low" or "the last one" alert. Users can check if the right size is available at the store.

We integrated the app with the CRM software, and via API we get information about the stock in each store.
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Smart search tips

The search engine remembers the search history, and displays items on a list. It is convenient, since there is no need to look for the liked things all over again. The categories are also shown there.
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Feedback

The app has three types of feedback: feedback about the stores, items, and the app rating.
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We display ratings and reviews for each item.
After shipping an order, we collect detailed feedback about each item from the order and about our service.
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The Item card has separate buttons for contacting support via messengers and email.
Customer relationships are important to us. We read reviews, hear feedback, and we are constantly working on improving our service. For example, if we get three identical reviews for the same item, we will definitely work on it: if our clients don't like the fabric, we will change it; if it's about the way the item fits, we will adjust it.
Kate
Product Manager at 12 STOREEZ

Adaptable cart

You can easily change the number of items in the cart. There is a button for removing an item. When you click on it, the app will ask you if you want to remove the item or move it to favorites — no room for a mistake.
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Checkout: quick and easy

When placing an order, the user authorizes with the phone number and the SMS code.

Next, they add their name and email, choose the delivery and payment options and that's it, no more forms to fill.

Order tracking and returns

The app updates the order status constantly, so the client knows where their order is at all times.
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After shipping an order, we collect detailed feedback about each item from the order and about our service.
If the product doesn't fit, you can return it through the application.
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Loyalty program

The loyalty program allows clients to track and spend bonus points, which are added to the client's account for every purchase made online or in-store.

Working with the client

Our client uses Scrum methodology, and we worked on this project accordingly.

The development was carried out in two-week iterations. We called the client's team three times a week to discuss our current tasks.

Intensive communication allowed us to quickly and efficiently integrate with the company's internal services and synchronize the speed of development.
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We released the app in June 2020. In a month, the app accounted for 12% of online sales, and the income per user was 2-3 times higher. And these are the results before promotion.
team
7
screens
50+
collaboration
2019 —
result

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