SOKOLOV

team

screens

60+

collaboration

2019

platforms

Web

Website unites an e-commerce store, an online magazine, and a brand platform.

Orders placement in brand and partner stores.

Jewelry collections and ready-made looks.

what we did

Prototyping

Design

Development

SOKOLOV had a functioning website and engaged us to modernize it. The client wanted to activate direct online sales and unite the e-commerce store, online magazine, and brand platform.

Before

Home screen featured just a few items and short company text.

After

We’re solving the key objective right on the home screen; brand, marketing, and sales content interact with each other.

Online stores often implement a single template for main category pages. We used a flexible grid which allows us to build individual unique pages in a common style.

SOKOLOV makes collections of items with unique styles. Separate page features teasers with looks and key collections items.

We show how the jewelry would look on a person, not on a storefront. So the customer can fit the item better. Each look is linked to an item card.

We used a flexible grid for catalog pages. It allows us to present products in different ways: separately, in galleries, collections, or with additional blocks.

User opens the product preview, sees all of its characteristics, can add an item to favorites or to cart right away.

Page display is customizable: more products for quick scan or larger images for detailed research.

For rings, we display large images and available sizes with the hints to determine the suitable one.

Product availability in flagship and partner stores.

Recommendations on creating the look, collections and accessories, recently viewed items.

Rates and reviews from customers.

For rings, we display large images and available sizes with the hints to determine the suitable one.

Product availability in flagship and partner stores.

Recommendations on creating the look, collections and accessories, recently viewed items.

Rates and reviews from customers.

Accessories from the Favorites can be sent as hints for present to someone’s email. It’s a subtle way to point at things the customer likes.

Users can place orders with delivery or pickup from brand and partner stores. Flagship locations are marked with asterisks to focus customers’ attention.

If cart items are available at different vendors, we display a user warning and split the order into several.

A personal account page displays purchase history, bonus points and memorable dates. The user can track bonus points, balance changes, and register barcodes from purchases to collect more points.

We highlighted a section that presents SOKOLOV as a manufacturer. It builds customers’ trust and attracts the partners. Interactive images talk about goods benefits and provoke associating SOKOLOV with exceptional quality.

Brand has its own magazine that unites company news, articles on accessories, and entertainment materials. We enriched articles with interactive sections with accessories and links to item cards.

We created a website design that unites brand presentation, online store and magazine. We’ve refurbished the checkout and made it flexible: at each step, the user can edit the order and remain on the placement stage.

We’ve suggested a set of design techniques that were further adapted by the customer.

team

screens

60+

collaboration

2019

Let's work together