360 Central Avenue, Suite 800
St. Petersburg, 33701
SOKOLOV had a functioning website and engaged us to modernize it. The client wanted to activate direct online sales and unite the e-commerce store, online magazine, and brand platform.
Online stores often implement a single template for main category pages. We used a flexible grid which allows us to build individual unique pages in a common style.
SOKOLOV makes collections of items with unique styles. Separate page features teasers with looks and key collections items.
We show how the jewelry would look on a person, not on a storefront. So the customer can fit the item better. Each look is linked to an item card.
We used a flexible grid for catalog pages. It allows us to present products in different ways: separately, in galleries, collections, or with additional blocks.
Accessories from the Favorites can be sent as hints for present to someone’s email. It’s a subtle way to point at things the customer likes.
Users can place orders with delivery or pickup from brand and partner stores. Flagship locations are marked with asterisks to focus customers’ attention.
If cart items are available at different vendors, we display a user warning and split the order into several.
A personal account page displays purchase history, bonus points and memorable dates. The user can track bonus points, balance changes, and register barcodes from purchases to collect more points.
We highlighted a section that presents SOKOLOV as a manufacturer. It builds customers’ trust and attracts the partners. Interactive images talk about goods benefits and provoke associating SOKOLOV with exceptional quality.
Brand has its own magazine that unites company news, articles on accessories, and entertainment materials. We enriched articles with interactive sections with accessories and links to item cards.